CVS announced the launch of CVS Pay, a proprietary mobile wallet housed within the CVS Pharmacy app.

The app integrates payment, prescription pickup, and the ExtraCare loyalty program.

To use CVS Pay, customers present a barcode or five-digit number to the in-store or drive-through cashier, who then scans it and allows the customer to select a payment method from credit or debit cards preloaded into the app.

Customers then complete the rest of the transaction, like signature authentication, within the app rather than on the terminal.

"Over the past year, our digital team has brought to market numerous new digital tools like CVS Pay that make shopping at CVS Pharmacy easier and more convenient," said Brian Tilzer, Senior Vice President and Chief Digital Officer, CVS Health. "We've been excited by the level of customer adoption of these digital solutions, and we will continue our quick pace of innovation and deployment to make our customers' health care experience even easier."

CVS Pay is currently available in select markets, including New York, New Jersey,Pennsylvania and Delaware and a nationwide rollout is expected to kick off later this year. The solution is available on iOS and Android devices the same platforms the CVS Pharmacy app works with all major credit (MasterCard, Visa, Discover, American Express), debit, Health Savings Account, and Flexible Spending Account cards.