U.S. Consumers Will Stop Doing Business with a Hacked Organization
A study has found that that 66 percent of adults in the U.S. are at least somewhat likely to stop doing business with a company that has suffered a cyberbreach. That number is even higher in the U.K., where 75 percent said they are somewhat likely to stop doing business after a hack.
The Centrify study, which surveyed 2,400 people across the U.S., U.K. and Germany, also found that most consumers believe that the burden of responsibility for hacks rests almost entirely on the businesses. About two-thirds in each country rated corporations as a nine or 10 on a 10-point scale in terms of how responsible they should be for preventing hacks and securing the personal information of their customers. What’s more, many adults are extremely likely to hold corporations fully accountable, with significant percentages saying that corporations are not taking enough responsibility when they do get hacked (41 percent in the U.S., 50 percent in the U.K., 38 percent in Germany).