Starwood Rolls Out Smartphone Hotel Key

November 3, 2014

Starwood Hotels and Resorts became the first chain to let guests bypass the desk and unlock their room doors with their phones.

Following an initial pilot program at a pair of its properties, the hotel chain announced the official launch of its SPG Keyless program that uses Bluetooth technology to give guests room access with a wave of an iPhone or Android, said Fox News.

After customers book their hotel, customers will get a notification along with their key code, reported Fox News. Once at the hotel, they can simply bypass the front desk and go directly to their room, open the door and settle in.

The company is rolling out Bluetooth locks in 10 of its hotels, with more to come early next year, said Fox News, including Aloft Beijing, Aloft Cancun, Aloft Cupertino, Aloft Harlem, W Doha, W Hollywood, W Hong Kong, W New York-Downtown, W Singapore and Element Times Square.

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