Is the Recession your Ticket to IP?
Now, though, it appears that the recession is part of a perfect storm that increased IP sales in 2009 while analog video systems declined. Is this the year that you and your organization make IP video the standard system specification instead of the exception?
FunctionalityThere is nothing wrong with my turntable, except that it is not mobile, doesn’t play my iPod songs and I cannot download songs to it. And the albums available to play on my turntable are scarce, at best. It works great with low functionality. That, in a nutshell, is the driver for IP over analog.
Jade Morris, CEO of QuickNets Communications, a leading systems integrator based in Ventura, Calif., presented “Game Changers” at the recent Axis A&E Conference. His discussion of the IP phone, mobile phones, the iPod and ultimately, IP security outlined how significant changes in technology’s value to the customer ultimately drove its adoption. Specifically, he related these changes to his recent project with Nevada Energy and its system-wide security upgrade to use IP networks and surveillance systems to “do more with less.”
What about the Technology?Security video technology is strongly tracking consumer standards such as H.264. Officers can have the beneficial experience of watching consumer TV quality images versus traditionally poor quality analog images. Plus, networked video is mobile and easily distributed to handheld devices. Simply looking back at how digital cameras quickly supplanted film cameras gives you a solid example of what is anticipated in our market (see chart on following page). Technology that offers convenience, reduced cost, functionality, portability, content sharing, storage, instant availability and simple query search made the additional cost of a digital camera worth the investment to the consumer (Similarly, the iPhone is among the most expensive mobile phones sold as a result of consumer perceived value). And many of the features digital consumer cameras offer include the functions that you need in your surveillance system.
What are the technology keys to the fast IP adoption growth as a result of the recession?
H.264 compresses the video data and eliminates time and cost related to transmission. Second, analytics combined with H.264 ramp up the economic model for you. Analytics in the camera identify if the picture (data) has changed or not. And it only transmits or sends new video to the monitoring center as necessary. And because something has changed and is new, the system can alert the officer to ‘look at this,’ which adds more economy of scale and value.
Power over Ethernet is another key trend driving value. PoE simply provides the power to run the security device over the network connection instead of requiring a separate power source. PoE means you can have a lot of technology on a camera or card reader that was not available before. It enables more functionality at a lower cost through an IP system. With the new PoE+, PTZ cameras as well as outdoor cameras can be powered over the Ethernet, further reducing the IP system cost.
HDTV is another consumer standard that is working its way into the business world. High Definition gives your officers and your archive the consumer experience you enjoy at home or a local sports bar. As HD becomes the next consumer standard and ultimately makes its way to the business world, quality images will enable greater response and improved security performance.