One thing we have learned from our fans is that they value the stadium environment (sense of security, fan conduct, stadium cleanliness) as the second most important part of the stadium experience behind, of course, on-field play. Our fans want to feel safe and be protected from those that might act in a way that would ruin their NFL experience. Since we value our fans’ game day experience and realize that our stadiums present a potential target for terrorism, we have taken aggressive steps to secure our venues and to address negative fan behavior.
• Intoxication or other signs of alcohol or substance impairment that results in irresponsible behavior.
• Foul or abusive language or obscene gestures.
• Interference with the progress of the game (including throwing objects on to the field).
• Failing to follow the instructions of stadium personnel.
• Verbal or physical harassment of opposing team fans.
In an effort to support the new Fan Code of Conduct, we developed the Best Practices for Fan Conduct. Similar to the approach taken on the stadium security side, these written recommendations cover a multitude of topics such as publication of the Code, having a Code infraction schedule, alcohol management/training, rapid response teams, designated driver programs and managing tailgate and parking areas. We have partnered with Mothers Against Drunk Driving and TEAM Coalition to assist in creating better alcohol awareness among our fans as we believe that fans can choose to use alcohol responsibly. Each club submits a detailed Fan Conduct game report to the NFL Security Department following every home game that encompasses number of arrests, ejections, time and location of fan conduct incidents. We engage an independent auditing firm to conduct reviews of each stadium to determine how well they have implemented our Best Practices recommendations. We also use a research firm to conduct between 250-350 fan intercept surveys of fans in and around every stadium to learn how our fans rate club performance in proactively addressing negative fan behavior at their stadiums. These results are then used to provide detailed ratings reports to every team owner depicting how well their club has done in implementing their Fan Conduct program, and how they measure up to other clubs throughout the league.