Security Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Security Magazine logo
  • NEWS
    • Security Newswire
    • Technologies & Solutions
  • MANAGEMENT
    • Leadership Management
    • Enterprise Services
    • Security Education & Training
    • Logical Security
    • Security & Business Resilience
    • Profiles in Excellence
  • PHYSICAL
    • Access Management
    • Fire & Life Safety
    • Identity Management
    • Physical Security
    • Video Surveillance
    • Case Studies (Physical)
  • CYBER
    • Cybersecurity News
    • More
  • BLOG
  • COLUMNS
    • Career Intelligence
    • Cyber Tactics
    • Cybersecurity Education & Training
    • Leadership & Management
    • Security Talk
  • EXCLUSIVES
    • Annual Guarding Report
    • Most Influential People in Security
    • The Security Benchmark Report
    • Top Guard and Security Officer Companies
    • Top Cybersecurity Leaders
    • Women in Security
  • SECTORS
    • Arenas / Stadiums / Leagues / Entertainment
    • Banking/Finance/Insurance
    • Construction, Real Estate, Property Management
    • Education: K-12
    • Education: University
    • Government: Federal, State and Local
    • Hospitality & Casinos
    • Hospitals & Medical Centers
    • Infrastructure:Electric,Gas & Water
    • Ports: Sea, Land, & Air
    • Retail/Restaurants/Convenience
    • Transportation/Logistics/Supply Chain/Distribution/ Warehousing
  • EVENTS
    • Industry Events
    • Webinars
    • Solutions by Sector
    • Security 500 Conference
  • MEDIA
    • Interactive Spotlight
    • Photo Galleries
    • Podcasts
    • Polls
    • Videos
      • Cybersecurity & Geopolitical Discussion
      • Ask Me Anything (AMA) Series
  • MORE
    • Call for Entries
    • Classifieds & Job Listings
    • Newsletter
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • This Month's Content
    • Advertise
  • SIGN UP!
PhysicalPhysical Security

Building Public Trust in AI‑Enabled Security

By Marisa Goliber
Trust
Ronda Dorsey via Unsplash
August 5, 2026

All the coordinated efforts we accomplish in society — the bridges we build, the discoveries we make, even the games we play — are contingent on trust. Trust in the sciences and education keeps us curious and informed, trust in the governing bodies we elect makes us feel represented and confidence in our authorities and emergency responders helps us feel safe when a crisis strikes.

One of the central tenets of trust is knowledge. For an individual to receive, believe and act upon information, they must have faith in the way it was gathered. Despite its widespread adoption in industrial and personal contexts, only 66% of people use AI, and only 46% trust it. For the public to be more willing to accept the presence of AI in security platforms and processes, further work is needed to clarify how it can enhance human accountability while operating within defined safeguards, even more thoroughly than the way newer systems address concerns about auditability and transparency.

The Trust Gap and its Causes 

Although public-facing LLMs such as ChatGPT and Perplexity are ubiquitous, they are most commonly used to address personal issues. Asking a chatbot to create a shopping list or provide feedback on an interpersonal issue requires a degree of trust, but frequent users commonly observe how often these models make mistakes in low-risk situations like these.

However, the AI agents and systems involved in security, policing and emergency response are far more complex than most members of the public can access. As these technologies are built with such unique purposes and functionalities in mind, they fall into the larger blind spot of AI illiteracy. System specs do little to sway public perception when people’s objections concern fundamental rights and safety, such as:

  • Surveillance overreach and predictive policing
  • A well-documented tendency for AI models to amplify the bias of creators    
  • A lack of accountability when decisions are made without human input

Overall, the general public strongly supports greater AI regulation. 87% of the public favors laws that combat AI-generated misinformation and only 43% believe current legislation is adequate. 

Trust issues also become exacerbated when someone who lacks AI literacy reaches a position of power. Many respondents in the KPMG study cited above either misused AI or observed a coworker doing so, such as by uploading sensitive personal or company information to public chatbots. 

Machine learning is complex, and navigating a company’s terms and conditions can be even harder. Available findings indicate that there’s a strong need for internal and external AI education to evangelize the kind of knowledge that’s vital to building trust.

The Reality of Operations  

AI agents in security and public services have become productivity tools that enable staff to meet administrative demands and return to proactive work. Public safety and security agencies have been using them more frequently, primarily because of labor shortages and increasing workloads.

Police officers are deskbound 30–40% of the time to write reports and launch enquiries, but AI agents can reduce this time substantially by aggregating data and providing additional context that would otherwise require hours to gather manually. They’re not generating anything new; rather, this work is more closely related to the type of data analysis from which machine learning originated.

Popular applications of AI in traditional security settings include smart cameras that use adaptive algorithms to spot patterns that deviate from expected behavior. They can help:

  • Observe when staff aren’t following PPE requirements
  • Alert security teams of potential loitering or the presence of suspicious packages
  • Reduce time spent staring at monitors

Again, we can see that these systems are built to augment human activities, not to autonomously make decisions for individuals. Building public trust in AI requires frequently reiterating that humans remain firmly in the loop at all times. 

Visible Safeguards Are About more than Optics

Security systems with AI agents can reach the point where they are safer on average than those with humans alone, but it will not matter to the general public if transparency is not built in at a structural level. The observation of national and international data protection laws provides a baseline of trustworthiness, but as more people call for stricter regulation of the technology, it becomes increasingly necessary to exceed public expectations. 

Some applications of AI, such as those seen in policing and security, draw information from multiple sources, helping to mitigate fear of bias. Beyond this, such systems must take strong and open stances on: 

  • Strong data retention and minimal collection policies
  • Clearly defined use cases and user controls
  • Accessible audit trails and access logs 

To aid the building of public trust surrounding the implementation of AI technology, the public’s primary concerns must be addressed. Currently, many people share sensitive information with public chatbots without understanding how that data is stored or used.

Building trust requires a different path. By maintaining human-led oversight and strict data governance, our AI serves as a transparent and accountable partner in public safety. We aren't just following the conversation on AI ethics; we are setting the standard for how it is applied to protect our world.

KEYWORDS: artificial intelligence (AI) law enforcement public safety public security reputation reputation management

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Marisa goliber headshot

A specialist in high-stakes technology and mission-critical systems, Marisa Goliber leads the integration of AI, drone technology and real-time intelligence for Motorola Solutions. Currently serving as Senior Director of Product Management for Missions & Insights, Marisa focuses on moving public safety beyond traditional situational awareness and into the era of predictive, live-thread intelligence.

Throughout her 20-year career, Marisa has championed the end-user. As the former Head of UX Design and Research, she pioneered the vision for next-generation software and AI capabilities, scaling design excellence across 30+ product teams globally. Today, she leverages that expertise to bridge the gap between sophisticated engineering and the practical, split-second needs of first responders, ensuring every sensor and data feed works to create a safer community. Image courtesy of Goliber


Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Cyber tech background

    Security’s Top Cybersecurity Leaders 2026

    Security magazine’s Top Cybersecurity Leaders 2026 award...
    Security Leadership and Management
  • Iintegration and use of emerging tools

    Future Proof Your Security Career with AI Skills

    AI’s evolution demands security leaders master...
    Security Education & Training
    By: Jerry J. Brennan and Joanne R. Pollock
  • The 2025 Security Benchmark Report

    The 2025 Security Benchmark Report

    The 2025 Security Benchmark Report surveys enterprise...
    The Security Benchmark Report
    By: Rachelle Blair-Frasier
Manage My Account
  • Security Newsletter
  • eMagazine Subscriptions
  • Manage My Preferences
  • Online Registration
  • Mobile App
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Security audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Security or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Northland Controls sponsored content
    Sponsored byNorthland Controls

    The Execution Gap: Why Great Security Design Doesn't Always Deliver Great Security

Popular Stories

People watching fireworks

Security Guard Assaulted at Firework Show

Cargo ship sailing

You Can’t Secure a Ship Like a Laptop

Medical professional

Nearly 85% of Nurses Experienced Workplace Violence in the Last Year

Glasses in front of coding on screen

The Good Hackers Security Leaders Can’t Afford to Ignore

Coding

6 Data Breaches to Know About (June 2026)

Kaseware sponsored webinar
Schneider Electric sponsored webinar

Events

August 19, 2026

From Investigative Question to Defensible Answer: AI in Digital Forensics and Incident Response

LIVE: August 19, 2026 at 2 PM EDT We'll examine where AI can deliver meaningful value, where incomplete context or black-box reasoning can introduce risk, and what governance, validation, and evidence-traceability controls organizations should establish.

August 25, 2026

Critical Infrastructure Security Is National Security: Protecting Essential Operations in an Era of Escalating Risk

LIVE: August 25, 2026 at 2 PM EDT Learn why critical infrastructure security has become a national security imperative, and the strategies organizations can adopt to improve visibility, collaboration, and response across their security operations.

View All Submit An Event

Products

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

See More Products


Alertmedia sponsored webinar

Related Articles

  • Building Public/Private Partnerships

    Building Public/Private Partnerships That Actually Move the Needle

    See More
  • Providing payment information

    Building digital trust in an organization

    See More
  • Privacy policy in typewriter

    Building consumer trust in today’s digital market

    See More

Related Products

See More Products
  • security culture.webp

    Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

  • Hospitality Security: Managing Security in Today's Hotel, Lodging, Entertainment, and Tourism Environment

  • surveillance.jpg

    Surveillance, Privacy and Public Space

See More Products

Events

View AllSubmit An Event
  • June 10, 2026

    Applying Agentic AI in Security Operations for Faster Decisions & Better Outcomes

    ON DEMAND: Security teams have never had more visibility. We’ll explore how a new decision layer is helping security teams move from detection to decision. Turn alerts into decision-ready context, reducing reliance on manual triage and enabling faster action.
  • June 3, 2026

    The Role of AI and Video in Measuring Health, Safety, and Security Standards

    ON DEMAND: OSHA fines grab headlines, but most compliance issues start with everyday operational gaps: missed protocols, unsecured areas, or slow response. Learn how emerging technologies & AI can be leveraged towards more proactive compliance.
View AllSubmit An Event
×

Sign-up to receive top management & result-driven techniques in the industry.

Join over 20,000+ industry leaders who receive our premium content.

SIGN UP TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing