Keeper Security’s new survey reveals a gap between the need for identity security and the pace of practical implementation. While many organizations want to prioritize zero-trust, many face roadblocks to making this a reality. Among those surveyed, only 27.3% reported effective implementation of zero-trust within their organization. 

Identity-based threats are becoming automated and more sophisticated, in part due to AI. Only 16.4% say they are confident in their ability to protect against AI-driven identity attacks. As a result, phishing, social engineering and deepfakes are prominent concerns for respondents for the next 12 to 18 months. 

The top challenges to implementing identity security include:

1. Deployment complexity (30%)
2. Integration problems with legacy systems (27.3%)
3. Inadequate leadership support (20%)

Privileged access management (PAM) is another area where respondents report struggling, with the following errors mentioned:

• Failing to enforce multi-factor authentication (40%)
• Not removing unnecessary privileges (33.6%)
• Not utilizing a PAM solution (32.7%)