In Q1 2025, deepfake-driven fraud led to $200 million in financial losses. A report from Resemble AI analyzes the economic consequences of deepfake attacks as well as their escalation and growth, examining deepfake incidents between January 2025 and April 2025.

According to the findings, the deepfake threat landscape is evolving, with images, videos, and audio files reaching high levels of sophistication and expanding to reach new targets. Additionally, the ease of access to deepfake technology will require preparedness from policymakers, organizations, and individuals, as it is predicted that the volume and impact of deepfakes will grow throughout the remainder of 2025. 

Deepfake targets are shifting, although public figures remain the predominant target. Public figure impersonations account for 47% of deepfakes, with politicians being the most impersonated (33%) followed by TV/film actors (26%). The use of deepfakes to impersonate public figures has led to at least $350 million losses.

However, the report reveals a growing trend in deepfakes targeting everyday people, with an emphasis on women, children, and educational institutions. Deepfake use has expanded to involve reputational damage, targeted harassment and blackmail. 

As sophisticated detection-avoidance tactics are being leveraged to bypass conventional security measures, the report emphasizes the importance of multi-faceted responses to meet the evolving threat of deepfakes.