Deepfakes, either as videos or audio recordings, are the next iteration of advanced impersonation techniques that bad actors can use to abuse trust and manipulate people into complying with their requests.

Organizations need to enhance current technical security controls to mitigate against the threat of deepfakes to the business. Training and awareness will also need revamping with special attention paid to this highly believable threat.

Facebook is strengthening their policy toward misleading manipulated videos that have been identified as "deepfakes."