Security Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Security Magazine logo
  • NEWS
    • Security Newswire
    • Technologies & Solutions
  • MANAGEMENT
    • Leadership Management
    • Enterprise Services
    • Security Education & Training
    • Logical Security
    • Security & Business Resilience
    • Profiles in Excellence
  • PHYSICAL
    • Access Management
    • Fire & Life Safety
    • Identity Management
    • Physical Security
    • Video Surveillance
    • Case Studies (Physical)
  • CYBER
    • Cybersecurity News
    • More
  • BLOG
  • COLUMNS
    • Career Intelligence
    • Cyber Tactics
    • Cybersecurity Education & Training
    • Leadership & Management
    • Security Talk
  • EXCLUSIVES
    • Annual Guarding Report
    • Most Influential People in Security
    • The Security Benchmark Report
    • Top Guard and Security Officer Companies
    • Top Cybersecurity Leaders
    • Women in Security
  • SECTORS
    • Arenas / Stadiums / Leagues / Entertainment
    • Banking/Finance/Insurance
    • Construction, Real Estate, Property Management
    • Education: K-12
    • Education: University
    • Government: Federal, State and Local
    • Hospitality & Casinos
    • Hospitals & Medical Centers
    • Infrastructure:Electric,Gas & Water
    • Ports: Sea, Land, & Air
    • Retail/Restaurants/Convenience
    • Transportation/Logistics/Supply Chain/Distribution/ Warehousing
  • EVENTS
    • Industry Events
    • Webinars
    • Solutions by Sector
    • Security 500 Conference
  • MEDIA
    • Interactive Spotlight
    • Photo Galleries
    • Podcasts
    • Polls
    • Videos
      • Cybersecurity & Geopolitical Discussion
      • Ask Me Anything (AMA) Series
  • MORE
    • Call for Entries
    • Classifieds & Job Listings
    • Newsletter
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • This Month's Content
    • Advertise
  • SIGN UP!
PhysicalPhysical Security

The evolving disaster preparedness landscape: AI, ML and data modeling

By Richard Danforth
Tornado touching down on farm

Image via Unsplash

February 9, 2024

In 1970, the Sanders Barotropic Tropical Cyclone Track Prediction Model (SANBAR) forever changed the world's approach to natural disasters by introducing predictive modeling. In the 50 years since then, U.S. agencies like the National Oceanic and Atmospheric Administration and the National Hurricane Center have built on this work by creating and utilizing their own models to help inform and protect the public from extreme weather events. 

Fueled by the accessibility boom of machine learning (ML), artificial intelligence (AI) and advanced data modeling, local agencies and private enterprises are empowered to proactively model critical events in a way that was previously cost-restricted to federal agencies or large universities. As a result, the field of disaster preparedness and response is undergoing yet another transformative shift. 

As advancements and acceptance of AI and ML reshape industries all over the world, disaster management should be no exception. To keep up with the growing threat of natural disasters, organizations will capitalize on these technologies — shifting from reactive to proactive strategies that are complementary to the crucial role played by experienced emergency managers.

Predictive modeling and critical event management

AI and ML have revolutionized disaster preparedness through predictive modeling. With the democratization of these technologies, diverse organizations are creating new and innovative models to better anticipate, manage and respond to catastrophic events.

ML-powered predictive modeling has elevated critical event management by introducing a more comprehensive analysis of potential scenarios. Traditionally, disaster preparedness focused on limited sets of variables, yet with ML, a broader spectrum of factors can be assessed and considered. The more comprehensive and accurate the data that is fed into such technologies, the more effective they become in predicting and managing critical events. Variables such as traffic control points, accessible shelters and other dynamic elements are now available for integration into predictive models, thus providing a more nuanced and realistic picture of disaster scenarios and appropriate responses.

Predictive models have recently become more dynamic and adaptable than ever. The integration of AI into existing ML technologies enables sophisticated and accurate risk assessments. By analyzing historical data, current environmental conditions and real-time information feeds, predictive models can generate precise risk profiles for specific regions which, as disasters evolve, allow for agile emergency response.

Predictive models only play a supporting role for emergency response

AI- and ML-powered predictive models give organizations powerful insights about both future and ongoing disaster events. They facilitate faster decision-making and real-time orchestration of emergency responses with the most up-to-date information. However, this is only the first step in properly approaching these scenarios. Knowing how to respond and executing said response are two different ball games. 

Predictive modeling enables emergency managers and security professionals to explore various scenarios, assess potential risks and optimize response strategies in a controlled digital environment. That said, the criticality of emergency and security professionals becomes self-evident when shifting from digital simulations to the dynamic, more chaotic physical world. Despite its advantages, simulations inherently lack the nuance and contextual understanding that human experience affords. Real-world emergencies often involve complex and unforeseen variables that may not be adequately captured by even the most advanced AI models.

Experienced emergency managers and security professionals bring a wealth of knowledge, intuition, and adaptability that complements the capabilities of AI and ML. They possess the ability to make nuanced judgments, consider unpredicted aspects of affected populations and navigate the intricacies of communities and their cultures during times of crisis. Human judgment, empathy and the ability to make split-second decisions in high-stress situations are all invaluable skills that emergency personnel bring to the table, which AI cannot offer.

Conclusion

The integration of machine learning and artificial intelligence into predictive data modeling allows more organizations than ever to shift from reactive to proactive strategies and empowers them to better anticipate, plan for and respond to critical events. While AI and ML play a crucial supporting role, experienced emergency and security managers remain indispensable in translating digital simulations into effective physical responses. The collaboration between predictive modeling and human expertise is key to building resilient and adaptive disaster management systems for the challenges of the future.

KEYWORDS: artificial intelligence (AI) disaster preparedness machine learning risk intelligence risk management

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Richard Danforth is CEO at Genasys.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Cyber tech background

    Security’s Top Cybersecurity Leaders 2026

    Security magazine’s Top Cybersecurity Leaders 2026 award...
    Top Cybersecurity Leaders
  • Iintegration and use of emerging tools

    Future Proof Your Security Career with AI Skills

    AI’s evolution demands security leaders master...
    Security Leadership and Management
    By: Jerry J. Brennan and Joanne R. Pollock
  • The 2025 Security Benchmark Report

    The 2025 Security Benchmark Report

    The 2025 Security Benchmark Report surveys enterprise...
    The Security Benchmark Report
    By: Rachelle Blair-Frasier
Manage My Account
  • Security Newsletter
  • eMagazine Subscriptions
  • Manage My Preferences
  • Online Registration
  • Mobile App
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Security audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Security or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Northland Controls sponsored content
    Sponsored byNorthland Controls

    The Execution Gap: Why Great Security Design Doesn't Always Deliver Great Security

Popular Stories

security

6 Crisis Response Best Practices (That Actually Hold Up When Things go Sideways)

Photograph of apartment complex patios

Enhancing Residential Building Security

Blurry photo of people moving through the mall

Violence Remains Top Concern for Retailers

5 Minutes with Johnson

Can Organizations Trust Their Own AI?

Handcuffs and cash

Mass Kidnapping Increased 154% from 2020 to 2025

Kaseware sponsored webinar
Schneider Electric sponsored webinar

Events

August 25, 2026

Critical Infrastructure Security Is National Security: Protecting Essential Operations in an Era of Escalating Risk

LIVE: August 25, 2026 at 2 PM EDT Learn why critical infrastructure security has become a national security imperative, and the strategies organizations can adopt to improve visibility, collaboration, and response across their security operations.

August 27, 2026

Leveraging AI & Mobility to Advance Your Security Domain

LIVE: August 27, 2026 at 2 PM EDT Explore how AI-driven cloud security solutions can elevate your security domain enhancing threat detection, streamlining operations, and delivering the resilience modern organizations demand.

View All Submit An Event

Products

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

See More Products


Alertmedia sponsored webinar

Related Articles

  • artificial intelligence

    What’s the Real Role of AI and ML in Cybersecurity?

    See More
  • Jeremy Ventura Podcast Header

    The evolving generative AI risk landscape

    See More
  • Jeff Schlegelmilch

    Jeff Schlegelmilch to Lead National Center for Disaster Preparedness

    See More

Related Products

See More Products
  • Physical Security and Safety: A Field Guide for the Practitioner

  • The Complete Guide to Physical Security

  • 9780367030407.jpg

    National Security, Personal Privacy and the Law

See More Products
×

Sign-up to receive top management & result-driven techniques in the industry.

Join over 20,000+ industry leaders who receive our premium content.

SIGN UP TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing