Marlon Guimaraes heads Global Business Resilience and is responsible for all Crisis Management / Business Continuity efforts across the Booking Holdings group. With over a decade of experience in crisis management and international security operational and strategy functions, Guimaraes has a successful track record in growing and enhancing such programs in multinational companies ranging from technology to commodity industries. He has a Bachelor's degree in International Affairs; holds a Master's of Business Administration; and is certified in Business Continuity by DRI (CBCP) and in Crisis Management by the BCM-Institute (CMCS). He has lived and worked in Brazil, the Netherlands, USA, Mozambique, Oman, Malaysia, and other countries.
Business resilience programs may not generate revenue for organizations, but will most certainly create awareness, change a responsiveness culture into a preparedness culture, cut expenditure, save time and minimize reputational impact – not if, but when improbable circumstances become reality.
