Nir Bashan is the founder and CEO of The Creator Mindset LLC, where he teaches business leaders and professionals how to harness the power of creativity to improve profitability, increase sales, and make work more meaningful. Learn more about his new book, "The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability" (McGraw-Hill; August 2020), at https://www.nirbashan.com/the-creator-mindset.
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