Eric Klasson

Eric Klasson is the co-founder and CEO of Snaptrends. He co-founded the company in 2012 and is responsible for the company’s strategy, financing, and establishing relationships, channel partners, and customers. Klasson began his career at PriceWaterhouse in its Business Workouts Group and has worked for ConAgra, PepsiCo, FoxMeyer Corporation and CrystaTech in senior leadership roles, including CFO, COO, President and CEO. Klasson has completed private and public debt / equity financings, has worked in high growth technology verticals and specializes in technology commercialization. Klasson received his bachelor’s in Economics from the University of Michigan and his MBA from Texas A&M University.

The Evolution of Social Media Monitoring in Corporate Security

Eric Klasson

January 26, 2016

The days of the CMO using monitoring tools only to track global brand mentions and sentiment are long gone.

ON DEMAND: Business-impacting events such as severe weather, man-made disasters, and supply chain disruption are increasing in frequency and making impacts around the globe.

In today's rapidly evolving security landscape, organizations face an ever-growing array of disruptive events, security threats and risks. Traditional reactive approaches to security intelligence often leave businesses vulnerable and ill-prepared to anticipate and mitigate emerging threats that could impact the safety of their people, facilities or operations.

Eric Klasson

ARTICLES

The Evolution of Social Media Monitoring in Corporate Security

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