Nearly three-quarters (73%) of companies are collecting more personal data than last year, but 51% do not provide clear information about how collected data is used. American end-user distrust in enterprise data collection practices has increased compared to previous years, with 92% of Americans describing themselves as very or somewhat concerned about protecting their personal data.

The Corporate Data Responsibility Survey 2022 from KPMG asked business leaders and American consumers about their data privacy practices and concerns. The survey found that 83% of consumers are concerned about companies selling their personal data — and 25% of companies do sell personal data to third parties.