By simply reading this headline, a person has two gut reactions to branding two-factor authentication (2FA) messages: “absolutely not” or “convince me why.”
A few months ago, we saw an Australian mobile carrier allegedly slip an ad into a 2FA SMS. The fallout has been incredibly damaging and even required Google to step in. On top of this, the security community annihilated the company with the ad — and deservedly so.
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