Entertainment company uses app for security response in locations without an address
When it comes to security and emergency communications, it can be difficult for security to communicate without a physical address of a location. Traditional street addresses can only work to a certain extent – globally, 70% of addresses will not take a person to the front door, with 74% of people saying clients, services and deliveries struggle to find them, according to one study. Many places don’t have an address at all, so security teams or first responders responding to a situation are left to depend on landmark-based descriptions such as “behind the third building to the left of the large tree, just after the crossroads.” GPS coordinates can help, but they are difficult to communicate over the radio and not everyone knows how to use them.
Location and property management company, The Movie Lot, which specializes in film and television security, location support, and traffic management for the British entertainment industry, needed a solution to help coordinate necessary responses efficiently and precisely. The Movie Lot use what3words to coordinate production and security crews as well as equipment while on location and have also provided security staff for University College Hospital London during the COVID-19 pandemic, as well as working on some of the world’s biggest household name entertainment productions such as the Fantastic Beasts and Doctor Who franchises.