The United States Patent and Trademark Office (USPTO) and the National Crime Prevention Council (NCPC) set in motion the newest public education resources for the Go For Real Anti-Counterfeiting Campaign online. The messaging of the resources directs young consumers' attention to the dangers associated with fake electronics, personal care products, and sports gear.
The newly released resources include radio, social media, print, and out-of-home ads aimed at teens, tweens, and parents who–once informed–can be powerful influencers, says a press release. The materials also feature the online Go For Real Challenge, which is an interactive game that allows players to identify which from a list of items are the shoddy ingredients often found in popular counterfeit products.