KnowBe4, the provider of security awareness training and simulated phishing platform, announced the results of a new commissioned study conducted by Forrester Consulting on behalf of KnowBe4 titled "The Rise of Security Culture."

In November 2019, KnowBe4 commissioned Forrester Consulting to evaluate security culture across global enterprises. Forrester conducted an online survey with 1,161 respondents who have managerial duties, or higher, in security or risk management. The study found that leaders know the value of a strong security culture but are struggling to define and implement with the speed of the market. The goal of the study is to help security leaders understand not only the nuances related to what security culture actually entails, but also to provide practical strategies for understanding how their security culture compares to that in other organizations, and what they can do to elevate their culture.

Key findings include:

  • Security culture is a business priority, with 94 percent of respondents saying it is important for business success.  
  • Security culture is not universally defined. Respondents were split into five different groups, all with similar, but different, definitions of security culture.
  • Decision makers are overconfident in their current security cultures. 92 percent of security leaders said they have embedded security culture in their organizations; however, these same leaders are still experiencing security incidents and have yet to merge their security strategies with their overall business strategies.
  • Strong security culture will yield high customer satisfaction. 63 percent percent of respondents expect an increase in customer trust as a result of a strong security culture, and over half expect it to increase their brands' value.

"As someone who has built an entire organization based on security culture, I can appreciate many of the facets of building and maintaining a successful security culture within an organization," said Kai Roer, security culture advocate, KnowBe4 and managing director, CLTRe. "This study has shown us that a strong security culture is a business priority that leaders are still working to accurately define. Perhaps the most surprising finding from the study was that business principles, not risk mitigation, are the main motivation for building a strong security culture."

To download a copy of The Rise of Security Culture study, visit