“Through in-depth conversations with our customers, we sensed a growing and widespread frustration with the majority of cybersecurity vendors out there,” said David Appelbaum, chief marketing officer at Valimail. “That is why we decided to conduct this research — to highlight this problem and call on our peers and colleagues to help change the face of cybersecurity for the better. This includes eliminating jargon, stating plainly what customers are buying and what results they can expect, and working with them to ensure those results are realized. The bottom line is that the industry is not keeping pace with the bad guys — and that is bad for everyone.”