Instagram has launched a new anti-bullying feature on the platform.

One feature will rely on artificial intelligence that notifies people when their comment may be considered offensive before it is posted.

It will also give users the power to “shadow ban” a user from their account, meaning the account holder can “restrict” another user, which makes their comments visible only to themselves. It also hides when the account holder is active on Instagram or when they’re read a direct message.

 

Another feature is called “restrict,” and will let users limit their interactions with those who target them.

 

In a blog post, Adam Mosseri, Head of Instagram, said, "We wanted to create a feature that allows people to control their Instagram experience, without notifying someone who may be targeting them. Soon, we will begin testing a new way to protect your account from unwanted interactions called Restrict. Once you Restrict someone, comments on your posts from that person will only be visible to that person. You can choose to make a restricted person’s comments visible to others by approving their comments. Restricted people won’t be able to see when you’re active on Instagram or when you’ve read their direct messages."