Security Magazine logo
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • MANAGEMENT
  • PHYSICAL
  • CYBER
  • BLOG
  • COLUMNS
  • EXCLUSIVES
  • SECTORS
  • EVENTS
  • MEDIA
  • MORE
  • EMAG
  • SIGN UP!
cart
facebook twitter linkedin youtube
  • NEWS
  • Security Newswire
  • Technologies & Solutions
  • MANAGEMENT
  • Leadership Management
  • Enterprise Services
  • Security Education & Training
  • Logical Security
  • Security & Business Resilience
  • Profiles in Excellence
  • PHYSICAL
  • Access Management
  • Fire & Life Safety
  • Identity Management
  • Physical Security
  • Video Surveillance
  • Case Studies (Physical)
  • CYBER
  • Cybersecurity News
  • More
  • COLUMNS
  • Cyber Tactics
  • Leadership & Management
  • Security Talk
  • Career Intelligence
  • Leader to Leader
  • Cybersecurity Education & Training
  • EXCLUSIVES
  • Annual Guarding Report
  • Most Influential People in Security
  • The Security Benchmark Report
  • Top Guard and Security Officer Companies
  • Top Cybersecurity Leaders
  • Women in Security
  • SECTORS
  • Arenas / Stadiums / Leagues / Entertainment
  • Banking/Finance/Insurance
  • Construction, Real Estate, Property Management
  • Education: K-12
  • Education: University
  • Government: Federal, State and Local
  • Hospitality & Casinos
  • Hospitals & Medical Centers
  • Infrastructure:Electric,Gas & Water
  • Ports: Sea, Land, & Air
  • Retail/Restaurants/Convenience
  • Transportation/Logistics/Supply Chain/Distribution/ Warehousing
  • EVENTS
  • Industry Events
  • Webinars
  • Solutions by Sector
  • Security 500 Conference
  • MEDIA
  • Videos
  • Podcasts
  • Polls
  • Photo Galleries
  • Videos
  • Cybersecurity & Geopolitical Discussion
  • Ask Me Anything (AMA) Series
  • MORE
  • Call for Entries
  • Classifieds & Job Listings
  • Continuing Education
  • Newsletter
  • Sponsor Insights
  • Store
  • White Papers
  • EMAG
  • eMagazine
  • This Month's Content
  • Advertise
Security Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Security Magazine logo
  • NEWS
    • Security Newswire
    • Technologies & Solutions
  • MANAGEMENT
    • Leadership Management
    • Enterprise Services
    • Security Education & Training
    • Logical Security
    • Security & Business Resilience
    • Profiles in Excellence
  • PHYSICAL
    • Access Management
    • Fire & Life Safety
    • Identity Management
    • Physical Security
    • Video Surveillance
    • Case Studies (Physical)
  • CYBER
    • Cybersecurity News
    • More
  • BLOG
  • COLUMNS
    • Cyber Tactics
    • Leadership & Management
    • Security Talk
    • Career Intelligence
    • Leader to Leader
    • Cybersecurity Education & Training
  • EXCLUSIVES
    • Annual Guarding Report
    • Most Influential People in Security
    • The Security Benchmark Report
    • Top Guard and Security Officer Companies
    • Top Cybersecurity Leaders
    • Women in Security
  • SECTORS
    • Arenas / Stadiums / Leagues / Entertainment
    • Banking/Finance/Insurance
    • Construction, Real Estate, Property Management
    • Education: K-12
    • Education: University
    • Government: Federal, State and Local
    • Hospitality & Casinos
    • Hospitals & Medical Centers
    • Infrastructure:Electric,Gas & Water
    • Ports: Sea, Land, & Air
    • Retail/Restaurants/Convenience
    • Transportation/Logistics/Supply Chain/Distribution/ Warehousing
  • EVENTS
    • Industry Events
    • Webinars
    • Solutions by Sector
    • Security 500 Conference
  • MEDIA
    • Videos
      • Cybersecurity & Geopolitical Discussion
      • Ask Me Anything (AMA) Series
    • Podcasts
    • Polls
    • Photo Galleries
  • MORE
    • Call for Entries
    • Classifieds & Job Listings
    • Continuing Education
    • Newsletter
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • This Month's Content
    • Advertise
  • SIGN UP!
ManagementThe Security Benchmark ReportSecurity Leadership and ManagementRetail/Restaurants/Convenience

Greg Brumley: The 'Un-Security' Guy

By Diane Ritchey
SEC1118-profile1-feat-slide_900px
November 5, 2018

“My only regret with my career is that I didn’t find this job 20 years ago, although I don’t think I would have been right for the job if I hadn’t had my experiences along the way,” says Greg Brumley, Vice President of Asset Protection and Facilities for Lululemon, the athletic apparel company that’s based in Vancouver, Canada, with 400 retail stores across North America.

Brumley’s past positions included loss prevention roles and executive protection roles at Walmart U.S. and Walmart Indonesia, Starbucks, T-Mobile and Coinstar. Each role was fulfilling, he notes, as he had opportunities to build loss prevention programs from the ground up.

Of Lululemon, he says, “I love this place, the job, who I report to, our products and Vancouver, British Columbia, where I spend most of my time. It’s been a wonderful experience and my role has been a cool mix between the facility side and the asset protection side of the business.” 

Another reason that he enjoys his current role is the C-suite support. “I’ve got enormous support in the business and strong relationships across all departments. My supervisor and boss is the COO. One of my strengths in this place and one of the reasons I call myself the ‘Un-Security Guy’ is that I’m an easy-going person, and I connect with people, including the people here at Lululemon.”

He also enjoys working in the retail sector, in general, noting, “The security environments for retail mean that you need to keep your risks outside. And that’s difficult, because in the retail world we let our risks inside our front doors every single day. We also get to experience so many different areas, from health and safety, organized retail crime, inventory variance and managing shrink in the retail stores.”

Mitigating organized retail crime (ORC) is one area that Brumley spends much time and resources on. “It’s frustrating that they [alleged thieves] will get arrested and quickly released and then go back out and try to steal from us again. We are challenged to think creatively about how we combat their efforts, by working with law enforcement and as well as other retail loss prevention groups to create strategies within our own stores to make it harder for them to attack us.”

Many retailers, including Lululemon, don’t allow their loss prevention or store employees to chase down alleged thieves, due to liability issues. Therefore, once an alleged thief passes all points of sale and the front door, they are off limits. Many companies may terminate an employee who violates that policy, which makes mitigating ORC all the more frustrating, Brumley says. “That’s where the real violence will happen. It’s too risky outside the stores, so most big retailers don’t allow their loss prevention teams to pursue thieves.”

Partnerships with fellow retailers is critical to mitigate ORC, Brumley explains. “There are many retailers that are in the same position regarding ORC,” he says. “So it’s critical to work closely with them to build task forces, share information and to send information to law enforcement to create a more powerful case when you secure an arrest. It takes time, and it’s painful to go through it, but we know that, ultimately, we will catch them.”

While ORC is a great challenge, Brumley is seeing success with efforts to reduce shoplifting and internal shrinkage. “We are building security into our stores without taking away from the aesthetics and ensuring that customers don’t feel like they’re being watched or looked at over their shoulders.”

And while he has great C-suite support, Brumley still focuses on showing his team’s value. “Part of it is building trust so that when you commit to something and you deliver on it you build up a bank account of trust. I take that very personally because I don’t want to squander that trust. When I’ve been asked to do something I am really careful about ensuring that I’m delivering on the commitment that I’m making. Therefore, my team is viewed as true partners for the business. We are doing our part to increase profitability. I’m gratified that we’ve built that reputation here.”

In his free time, Brumley enjoys spending time with his family. He is also an avid bike rider, indoors and outdoors via spinning classes, which fits in well with the Lululemon culture. “Our internal culture is an emphasis on health and fitness,” he says. “We do team yoga and other sports. I joke that there’s peer pressure here to be physically fit, which is fine with me. I think that I’ve added 10 years to my life by coming to work here because there’s such a strong focus on health and fitness.”

 

Critical Issues

  1. Supply Chain Security
  2. Organized Retail Crime
  3. Retail Shrink
KEYWORDS: organized retail crime retail security retail theft security thought leaders

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Diane 2016 200

Diane Ritchey was former Editor, Communications and Content for Security magazine beginning in 2009. She has an experienced background in publishing, public relations, content creation and management, internal and external communications. Within her role at Security, Ritchey organized and executed the annual Security 500 conference, researched and wrote exclusive cover stories, managed social media, and authored the monthly Security Talk column.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Security's Top Cybersecurity Leaders 2024

    Security's Top Cybersecurity Leaders 2024

    Security magazine's Top Cybersecurity Leaders 2024 award...
    Top Cybersecurity Leaders
    By: Security Staff
  • cyber brain

    The intersection of cybersecurity and artificial intelligence

    Artificial intelligence (AI) is a valuable cybersecurity...
    Security Enterprise Services
    By: Pam Nigro
  • artificial intelligence AI graphic

    Assessing the pros and cons of AI for cybersecurity

    Artificial intelligence (AI) has significant implications...
    Logical Security
    By: Charles Denyer
Manage My Account
  • Security eNewsletter & Other eNews Alerts
  • eMagazine Subscriptions
  • Manage My Preferences
  • Online Registration
  • Mobile App
  • Subscription Customer Service

The Money Laundering Machine: Inside the global crime epidemic - Episode 24

The Money Laundering Machine: Inside the global crime epidemic - Episode 24

Security’s Top 5 – 2024 Year in Review

Security’s Top 5 – 2024 Year in Review

Middle East Escalation, Humanitarian Law and Disinformation – Episode 25

Middle East Escalation, Humanitarian Law and Disinformation – Episode 25

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Security audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Security or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Sureview screen
    Sponsored bySureView Systems

    The Evolution of Automation in the Command Center

  • Crisis Response Team
    Sponsored byEverbridge

    Automate or Fall Behind – Crisis Response at the Speed of Risk

  • Perimeter security
    Sponsored byAMAROK

    Why Property Security is the New Competitive Advantage

Popular Stories

Rendered computer with keyboard

16B Login Credentials Exposed in World’s Largest Data Breach

Verizon on phone screen

61M Records Listed for Sale Online, Allegedly Belong to Verizon

Security’s 2025 Women in Security

Security’s 2025 Women in Security

Red spiderweb

From Retail to Insurance, Scattered Spider Changes Targets

blurry multicolored text on black screen

PowerSchool Education Technology Company Announces Data Breach

2025 Security Benchmark banner

Events

July 17, 2025

Tech in the Jungle: Leveraging Surveillance, Access Control, and Technology in Unique Environments

What do zebras, school groups and high-tech surveillance have in common? They're all part of a day’s work for the security team at the Toledo Zoo.

August 7, 2025

Threats to the Energy Sector: Implications for Corporate and National Security

The energy sector has found itself in the crosshairs of virtually every bad actor on the global stage.

View All Submit An Event

Products

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

See More Products

Related Articles

  • Michael Case Security Magazine November 2017

    Michael Case: The Balancing Act in Retail Security

    See More
  • SEC1118-rankings-Feature-slide_900px

    The 2018 Security 500 Rankings

    See More
  • 2014 Security 500 default image

    Jim Sawyer: Embracing Authentic Customer Service for the Ultimate Security Strategy

    See More

Related Products

See More Products
  • facility manager.jpg

    The Facility Manager's Guide to Safety and Security

  • Risk-Analysis.gif

    Risk Analysis and the Security Survey, 4th Edition

  • 150 things.jpg

    The Handbook for School Safety and Security

See More Products
×

Sign-up to receive top management & result-driven techniques in the industry.

Join over 20,000+ industry leaders who receive our premium content.

SIGN UP TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

Security Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Security Magazine logo
  • NEWS
    • Security Newswire
    • Technologies & Solutions
  • MANAGEMENT
    • Leadership Management
    • Enterprise Services
    • Security Education & Training
    • Logical Security
    • Security & Business Resilience
    • Profiles in Excellence
  • PHYSICAL
    • Access Management
    • Fire & Life Safety
    • Identity Management
    • Physical Security
    • Video Surveillance
    • Case Studies (Physical)
  • CYBER
    • Cybersecurity News
    • More
  • BLOG
  • COLUMNS
    • Cyber Tactics
    • Leadership & Management
    • Security Talk
    • Career Intelligence
    • Leader to Leader
    • Cybersecurity Education & Training
  • EXCLUSIVES
    • Annual Guarding Report
    • Most Influential People in Security
    • The Security Benchmark Report
    • Top Guard and Security Officer Companies
    • Top Cybersecurity Leaders
    • Women in Security
  • SECTORS
    • Arenas / Stadiums / Leagues / Entertainment
    • Banking/Finance/Insurance
    • Construction, Real Estate, Property Management
    • Education: K-12
    • Education: University
    • Government: Federal, State and Local
    • Hospitality & Casinos
    • Hospitals & Medical Centers
    • Infrastructure:Electric,Gas & Water
    • Ports: Sea, Land, & Air
    • Retail/Restaurants/Convenience
    • Transportation/Logistics/Supply Chain/Distribution/ Warehousing
  • EVENTS
    • Industry Events
    • Webinars
    • Solutions by Sector
    • Security 500 Conference
  • MEDIA
    • Videos
      • Cybersecurity & Geopolitical Discussion
      • Ask Me Anything (AMA) Series
    • Podcasts
    • Polls
    • Photo Galleries
  • MORE
    • Call for Entries
    • Classifieds & Job Listings
    • Continuing Education
    • Newsletter
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • This Month's Content
    • Advertise
  • SIGN UP!