Consumers Prefer Biometrics Over Passwords
A Visa survey says that consumers continue to have a strong interest in new biometric technologies that make their lives easier.
According to the study, 86 percent of consumers are interested in using biometrics to verify identity or to make payments, and more than 65 percent of consumers are already familiar with biometrics. Seventy percent of consumers believe that biometrics are easier and 46 percent think they are more secure than using passwords or PINs. Findings from the survey illustrate consumers’ desire to see the implementation of biometric tools in payment authentication processes.
- Consumers were most familiar with fingerprint recognition, with 30 percent having used it once or twice and another 35 percent using it regularly. By comparison, about 32 percent have used voice recognition in the past and only nine percent use it regularly.
- Seventy percent of respondents find biometrics easier than passwords and 61 percent consider it faster. Less than a third of consumers use unique passwords for each of their accounts.
- Fifty percent of consumers responded that the top benefit of using biometrics is eliminating the need to remember multiple passwords or PINs, followed by 46 percent who said that biometrics is more secure than passwords or PINs for verifying identity.
- Forty-nine percent are concerned both about the risk of a security breach of sensitive biometric information and that biometric authentication won’t work well or will take multiple tries.