Fifty percent of Americans rate the reputations of today’s CEOs and corporate leaders as “bad,” according to research from The Harris Poll Reputation Quotient, which has identified movement, trends and insights in a changing corporate reputation landscape for the past 18 years. Only one-quarter of the public rates CEOs with “good” reputations; 26 percent are neutral.
According to the Harris Poll study, which polled more than 23,000 U.S. adults, Americans cite trusted, ethical and accountable as the most important traits for CEOs, while it is less important for business leaders to be curious, visible and bold.