Security Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Security Magazine logo
  • NEWS
    • Security Newswire
    • Technologies & Solutions
  • MANAGEMENT
    • Leadership Management
    • Enterprise Services
    • Security Education & Training
    • Logical Security
    • Security & Business Resilience
    • Profiles in Excellence
  • PHYSICAL
    • Access Management
    • Fire & Life Safety
    • Identity Management
    • Physical Security
    • Video Surveillance
    • Case Studies (Physical)
  • CYBER
    • Cybersecurity News
    • More
  • BLOG
  • COLUMNS
    • Career Intelligence
    • Cyber Tactics
    • Cybersecurity Education & Training
    • Leadership & Management
    • Security Talk
  • EXCLUSIVES
    • Annual Guarding Report
    • Most Influential People in Security
    • The Security Benchmark Report
    • Top Guard and Security Officer Companies
    • Top Cybersecurity Leaders
    • Women in Security
  • SECTORS
    • Arenas / Stadiums / Leagues / Entertainment
    • Banking/Finance/Insurance
    • Construction, Real Estate, Property Management
    • Education: K-12
    • Education: University
    • Government: Federal, State and Local
    • Hospitality & Casinos
    • Hospitals & Medical Centers
    • Infrastructure:Electric,Gas & Water
    • Ports: Sea, Land, & Air
    • Retail/Restaurants/Convenience
    • Transportation/Logistics/Supply Chain/Distribution/ Warehousing
  • EVENTS
    • Industry Events
    • Webinars
    • Solutions by Sector
    • Security 500 Conference
  • MEDIA
    • Interactive Spotlight
    • Photo Galleries
    • Podcasts
    • Polls
    • Videos
      • Cybersecurity & Geopolitical Discussion
      • Ask Me Anything (AMA) Series
  • MORE
    • Call for Entries
    • Classifieds & Job Listings
    • Newsletter
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • This Month's Content
    • Advertise
  • SIGN UP!

The Enhanced Video Alarm Meets the Bottom Line

By Mark McCourt
March 1, 2010

As we approach the 2010 ISC West Annual Show and Conference in Las Vegas, here is a trend that we can all understand and apply to improve security while reducing operational costs. And the trend is one that is happening every day in our lives. It is video applied for situational awareness resulting in event prevention. Video married with connectivity has created a new communication form. But the magic is that instead of posting video as an archive, analytics will provide verification and alert officers regarding the appropriate action required to respond to an event.

Indeed, we are close to attaching the video archive versus a text document to substantiate an investigative report. While archiving is currently 99.9 percent of video applications, we are moving toward live video use as an awareness and prevention tool. Leading security organizations have the potential to gain situational awareness through video communication in a more effective and efficient manner than voice or text. And distributed video to an officer's handheld, police and/or fire station brings the essential information and the critical element of speed to the equation. Add analytics to alert us to activity and improved situational awareness, and a new solution is available that brings together a long-term investment in video, access controls, officer training and best public/private projects.

Think about the possibilities. Video Alarms are real and becoming more economically viable with each technology turn. Best of all, they are focused on preventing an upcoming or occurring event, driving the value of your investment exponentially skyward.

As you know, the tragedies at Columbine and Virginia Tech were in part due to no situational awareness for the responding officers. In both cases, police entered the facilities after the shooters had taken their own lives and the shooting had stopped. While it is impossible to fully understand what impact a video alarm system implementation might have had in saving lives, such a system could only have helped authorities.

Enhanced Video Alarms bring greater value to the industry as Law Enforcement delivers higher priority response to video alarms. The Boston Police Department recently created a new dispatch code for video alarms, just under a crime-in-progress. Police respond faster to a video alarm and this means more apprehensions and a more secure community. This is something that we can sell.

One recent example has been tied to copper wire theft. As documented in recent case studies in this magazine, ATT suffered more than $2 million in copper wire theft. They added a cordless PIR detector with a camera. Once the motion occurred the monitor in the central station alerted the officer to “LOOK” and the officer was able to “VERIFY” an intrusion and dispatch officers, who also have the opportunity to see live video using mobile devices. The same video was distributed to both private officers and local police who converged to arrest the intruders before more damage could be inflicted on these expensive building management systems (Please see “Can Copper Theft Be Prevented?” at http://www.securitymagazine.com/Articles/Feature_Article/BNP_GUID_9-5-2006_A_10000000000000359385).

Enhanced Video Alarm Systems offer near immediate resolution to the threat and indicates the appropriate response or lack there of. While connecting the dots seems simple, in many cases your system integration partner, monitoring company (or department), IT department and mobile device provider need to be brought together for maximum effect. A shining example is Sunoco’s A+ Stores application led by Bob Moraca. Sunoco’s EOC includes a retail intervention system featuring electronic first responders who can observe in store activity and intervene. More than 10,000 retail employees are trained on the systems and the use of remote panic pendants. The electronic first responder system enables corporate security officers to come on over the audio system and announce their presence. It also enables preventative response through enhanced situational awareness.

At the upcoming ISC West Show, leading technology companies will demonstrate the integration of video, analytics and communication that result in priority response, situational awareness and greater security. And that can be directly tied to the bottom line for improved performance.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Mark McCourt was once the publisher of Security magazine.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Cyber tech background

    Security’s Top Cybersecurity Leaders 2026

    Security magazine’s Top Cybersecurity Leaders 2026 award...
    Security Leadership and Management
  • Iintegration and use of emerging tools

    Future Proof Your Security Career with AI Skills

    AI’s evolution demands security leaders master...
    Security Education & Training
    By: Jerry J. Brennan and Joanne R. Pollock
  • The 2025 Security Benchmark Report

    The 2025 Security Benchmark Report

    The 2025 Security Benchmark Report surveys enterprise...
    The Security Benchmark Report
    By: Rachelle Blair-Frasier
Manage My Account
  • Security Newsletter
  • eMagazine Subscriptions
  • Manage My Preferences
  • Online Registration
  • Mobile App
  • Subscription Customer Service

More Videos

Popular Stories

Man on laptop

Healthcare Executives Face a New Era of Personal Risk

Police lights

Security Team Member Dies in Standoff with Dallas Police

Man walking with briefcase

The Rising Tide of Executive Protection: Corporations Ramp Up Security in an Era of Heightened Threats

Stadium

Physical Security in Global Arenas: How AI Improves Security at Scale

Four people in suits

Mexico Security Crisis: Never Waste a Crisis

SEC 2026 Benchmark Banner
SEC 2026 Benchmark Banner

Events

April 21, 2026

The Blind Spot in Enterprise Security: Managing Workforce Risk Post-Hire

Organizations continuously monitor their networks and systems for risk, yet the people with legitimate access are often the least monitored part of the model. Discover a Workforce Risk Intelligence Framework that adds a dedicated layer focused on workforce risk.

April 30, 2026

Building a Campus-Wide Culture of Security and Shared Responsibility

In today’s higher education environment, where institutions face evolving and multifaceted incidents, safety must be embedded into the fabric of campus culture. Learn strategies for generating collective buy-in from faculty, staff, students and senior leadership. 

View All Submit An Event

Products

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

See More Products
SEC 2026 Top Cybersecurity Leaders

Related Articles

  • cctv-video surveillance freepik

    Video management systems increase the bottom line and optimize security in logistics

    See More
  • Taking Video to the Bottom Line

    See More
  • mobile_enews

    Security and the Bottom Line: The ROI of Mobile Device Management

    See More

Related Products

See More Products
  • s and the law.jpg

    Surveillance and the Law: Language, Power and Privacy

  • 9780367030407.jpg

    National Security, Personal Privacy and the Law

  • 150 things.jpg

    The Handbook for School Safety and Security

See More Products
×

Sign-up to receive top management & result-driven techniques in the industry.

Join over 20,000+ industry leaders who receive our premium content.

SIGN UP TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing