Security Magazine, her sisterSDMMagazine and VerticalXchange have announced a new partnership for the influential 5th annual SecurityXchange event, which will be held July 16-19, 2006, in Park City, Utah. SecurityXchange is a revolutionary strategic sales event developed to connect senior executives representing North America’s leading systems integrators with innovative vendors of security technology in private one-on-one meetings.

“Our goal at VerticalXchange is to build high-touch, high-quality forums for buyers and sellers,” said Greg Geisler, the company’s CEO. “We look to work with the leading media company in each of the different business categories that we address. Creating an alliance by moving the SecurityXchange event to BNP achieves this as they are the market leader in security media.”

The annual, invitation-only event brings together North America’s most influential security decision makers for pre-planned, uninterrupted, 30-minute private meeting sessions.

“In 2006 we are launching many new media initiatives to provide more unique and vital information for our subscribers than ever before,” said Mark McCourt of BNP’s Security Media Group. “And we are creating more opportunities for marketers to interact with their customers. SecurityXchange is an outstanding program and in alignment with our business goals.”

Schedules are busy at trade shows and getting one-on-one time for substantive conversations with a top decision maker is nearly impossible. Avoiding the impersonality of sales calls and cacaphony of trade events, the event allows both vendors and systems integrators to choose which companies they want to meet with prior to the event.

Strategic planning benefits both parties who participate in this exclusive event. For more information, visit or contact Mark McCourt at (610) 436-4220, ext. 23.