Crisis Communications, Coordination in the Program
In recent months, this column has addressed a series of Business Continuity Management (BCM) issues required for organizations. Another key element of a mature business continuity program is a practiced plan for crisis communications coordination.
The purpose of a crisis communication plan is to develop procedures for effective communication between internal and external stakeholders and the media during a crisis. The plan should also include procedures and policies for coordinating with external agencies such as law enforcement, fire service and emergency medical services.