Since the onset of the 24-hour news cycle and the constant barrage of social media blogs, the way things are characterized seems to have evolved into creating the most sensationalized sound bite.
Security countermeasures, such as surveillance, address threats and if done effectively eliminate them; this is more likely the case when an integrated solution is deployed. In looking at integrated security solutions, there exists an opportunity to move beyond a view of providing countermeasures to threats toward a new perspective of security as a means of delivering critical business value.
I’ve written previously about the need to embrace our corporate or institutional culture and the language of business into enterprise physical security. All too often, we practical folks engaged in the day-to-day operations of our departments dismiss these concepts as superfluous or mere hoops to jump through to please some higher authority. As I’ve been known to preach about, regularly, is the need to market our services to our customers, both internal and external. One “corporate speak” method of marketing our work with the value added benefit of guiding our decision making is in the form of value statements.
