In spite of this cyber war and in an effort to be first to market, many companies still rush their products out while ignoring proper security integration during development which can lead to disastrous side effects for businesses. Costing them valuable data, reputation, money and time to amend their product weaknesses. Companies can spend a great deal of time and money developing security patches, repeatedly rolling back and implementing updates, and buying other technologies to secure their own offering. This cycle can potentially continue for years releasing cures to the latest aliments while fearing the next hit.
Most people do not know that ethical hackers are people who are hired to think like a hacker or bad actor. They meticulously probe a company's systems to find any weaknesses and bring them to the attention of the business before the bad actors exploit them. Ethical hacking is an investment that companies in the modern world can't afford to do without.