Although there used to be a good mix of people shopping both in-store and online, the pandemic accelerated the rate at which shoppers flocked to online retailers. Because of this shift, customer experience (CX) is more important than ever for keeping customers happy, including mobile applications and APIs. Without an easy-to-use website or mobile app, users won’t stick with your business when other options are available. And the key to a good user experience is mitigating bot traffic.