The world of retail has changed drastically over the past few months, and with that how retailers worked to ensure their customers were protected when making purchases online became an even higher priority.
Before the pandemic, buy online, pickup in store (BOPIS) became hugely popular to consumers who didn’t want to have to wait for items to be delivered, pay for shipping or for those that wanted to avoid shopping in store altogether. And, as COVID took over the world, retailers shifted their focus to ensure BOPIS was something they could capitalize on. In fact, data from Rakuten Intelligence found that for grocery orders, BOPIS saw an 82.8% growth surge. However, as retailers adopted BOPIS, its rise flipped a switch and increased opportunities for fraudsters, enabling them to use stolen credit card information to make purchases online and then simply arrive at the store to pick up the item.