Security Magazine logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Security Magazine logo
  • NEWS
    • Security Newswire
    • Technologies & Solutions
  • MANAGEMENT
    • Leadership Management
    • Enterprise Services
    • Security Education & Training
    • Logical Security
    • Security & Business Resilience
    • Profiles in Excellence
  • PHYSICAL
    • Access Management
    • Fire & Life Safety
    • Identity Management
    • Physical Security
    • Video Surveillance
    • Case Studies (Physical)
  • CYBER
    • Cybersecurity News
    • More
  • BLOG
  • COLUMNS
    • Cyber Tactics
    • Leadership & Management
    • Security Talk
    • Career Intelligence
    • Leader to Leader
    • Cybersecurity Education & Training
  • EXCLUSIVES
    • Annual Guarding Report
    • Most Influential People in Security
    • The Security Benchmark Report
    • The Security Leadership Issue
    • Top Guard and Security Officer Companies
    • Top Cybersecurity Leaders
    • Women in Security
  • SECTORS
    • Arenas / Stadiums / Leagues / Entertainment
    • Banking/Finance/Insurance
    • Construction, Real Estate, Property Management
    • Education: K-12
    • Education: University
    • Government: Federal, State and Local
    • Hospitality & Casinos
    • Hospitals & Medical Centers
    • Infrastructure:Electric,Gas & Water
    • Ports: Sea, Land, & Air
    • Retail/Restaurants/Convenience
    • Transportation/Logistics/Supply Chain/Distribution/ Warehousing
  • EVENTS
    • Industry Events
    • Webinars
    • Solutions by Sector
    • Security 500 Conference
  • MEDIA
    • Videos
      • Cybersecurity & Geopolitical Discussion
      • Ask Me Anything (AMA) Series
    • Podcasts
    • Polls
    • Photo Galleries
  • MORE
    • Call for Entries
    • Classifieds & Job Listings
    • Continuing Education
    • Newsletter
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • This Month's Content
    • Advertise
  • SIGN UP!
CybersecuritySecurity NewswireAccess ManagementCybersecurity News

Consumers Want “Internet of Things” to Become the “Internet of Intelligence”

smartphone2-900px.jpg
November 16, 2017

A new study looks at how the proliferation of connectivity is changing the way consumers engage with content, information and the world around them.

The study, by CTAM and conducted by research consultancy Magid, revealed that smart home technologies, wireless home security monitoring, customizable experiences and a vast array of ways to access content are captivating consumers. Recent estimates show Americans will average 50 connected devices in their homes by 2020.

“In response to the exponential growth of internet-enabled experiences, this research provides the cable, media and entertainment industry with the keys to delivering what consumers want in a connected world,” said Vicki Lins, president and CEO, CTAM.

To accomplish the CTAM Connected Consumer study goals, Magid spoke with more than 100 “Internet of Things” (IoT) early adopter and prospect consumers, across 15 different focus groups and nine in-home ethnographies. The study found that early adopters are both demanding and forgiving when it comes to Smart Home technologies; they’re able and eager to figure out customized solutions and empowered to make these solutions work for them. Similar to early adopters, the IoT prospects are excited about the potential IoT technologies could offer, but are cautious due to concerns around reliability, true benefits, cost, privacy and security.

“As consumers become accustomed to everything being one click or voice command away, they grow frustrated by routine tasks that could be solved more intelligently. This leads consumers to believe that the more technology delivers in one part of their life, the more it should simplify the other parts of their life,” said Jill Rosengard Hill, Executive Vice President, Magid.

Key implications from the study include:

  • From the Internet of Things (IoT) to the Internet of Intelligence (IoI): Time is an incredibly valuable commodity for consumers, who are looking for solutions that can anticipate their needs and handle repetitive, everyday tasks. For example, the integration of Google Calendar and Google Maps apps have given consumers a taste: calendar events that include a destination trigger departure alerts that allow users to arrive on time based on current traffic conditions.
  • The best enabler will win: Consumers are wary of trying new technology, especially as it becomes more advanced in its capabilities. The first brand that can ease those concerns while delivering what they promise will gain trust, which leads to future business from that consumer.
  • A provider who is first to successfully enable consumer smart solutions will earn their trust: With it still in its infancy, smart tech is gaining adoption on a device-by-device and solution-by-solution basis. As with any new technology, trust is among the most important currency brands can have with their consumers. They are more likely to stick with the first brand that gives them what they want and feel comfortable with, while expecting a high degree of cooperation and interoperability across devices, platforms and brands.

http://www.businesswire.com/news/home/20171115005788/en/Consumers-%E2%80%9CInternet-Things%E2%80%9D-%E2%80%9CInternet-Intelligence%E2%80%9D

KEYWORDS: connected devices Internet of Things (IoT) security monitoring

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Security's Top Cybersecurity Leaders 2024

    Security's Top Cybersecurity Leaders 2024

    Security magazine's Top Cybersecurity Leaders 2024 award...
    Security Enterprise Services
    By: Security Staff
  • cyber brain

    The intersection of cybersecurity and artificial intelligence

    Artificial intelligence (AI) is a valuable cybersecurity...
    Security Enterprise Services
    By: Pam Nigro
  • artificial intelligence AI graphic

    Assessing the pros and cons of AI for cybersecurity

    Artificial intelligence (AI) has significant implications...
    Technologies & Solutions
    By: Charles Denyer
Subscribe For Free!
  • Security eNewsletter & Other eNews Alerts
  • eMagazine Subscriptions
  • Manage My Preferences
  • Online Registration
  • Mobile App
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Security audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Security or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Crisis Response Team
    Sponsored byEverbridge

    Automate or Fall Behind – Crisis Response at the Speed of Risk

  • Perimeter security
    Sponsored byAMAROK

    Why Property Security is the New Competitive Advantage

  • Duty of Care
    Sponsored byAMAROK

    Integrating Technology and Physical Security to Advance Duty of Care

Popular Stories

Red laptop

Cybersecurity leaders discuss Oracle’s second recent hack

Pills spilled

More than 20,000 sensitive medical records exposed

Coding on screen

Research reveals mass scanning and exploitation campaigns

Laptop in darkness

Verizon 2025 Data Breach Investigations Report shows rise in cyberattacks

Computer with binary code hovering nearby

Cyberattacks Targeting US Increased by 136%

2025 Security Benchmark banner

Events

May 22, 2025

Proactive Crisis Communication

Crisis doesn't wait for the right time - it strikes when least expected. Is your team prepared to communicate clearly and effectively when it matters most?

November 17, 2025

SECURITY 500 Conference

This event is designed to provide security executives, government officials and leaders of industry with vital information on how to elevate their programs while allowing attendees to share their strategies and solutions with other security industry executives.

View All Submit An Event

Products

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

Security Culture: A How-to Guide for Improving Security Culture and Dealing with People Risk in Your Organisation

See More Products

Related Articles

  • iot-tcl

    Is the Internet of Things Impossible to Secure?

    See More
  • RSA Conference 2014

    RSA Review: Converged Risk and the Internet of Things

    See More
  • Security newswire default

    CSU and CWRU Partner to Study the Internet of Things

    See More

Related Products

See More Products
  • databasehacker

    The Database Hacker's Handboo

See More Products

Events

View AllSubmit An Event
  • March 6, 2025

    Why Mobile Device Response is Key to Managing Data Risk

    ON DEMAND: Most organizations and their associating operations have the response and investigation of computers, cloud resources, and other endpoint technologies under lock and key. 
View AllSubmit An Event
×

Sign-up to receive top management & result-driven techniques in the industry.

Join over 20,000+ industry leaders who receive our premium content.

SIGN UP TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing