Emergency mass notification services (EMNS) don’t tend to garner a lot of attention – except when man-made events or natural disasters, such as severe weather, earthquakes, floods, cybersecurity breaches, terrorist or active shooter incidents occur and cause interruptions in critical business activities. Gartner estimates that the unplanned downtime caused by these types of events can cost organizations as much as $5,600 per minute, which makes access to information and the guidance needed to restore operations and protect employees incredibly valuable.