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Security NewswireSecurity Leadership and Management

What are the World's Most Valuable Brands?

Security newswire default
February 10, 2017

Google has snatched Apple's title as the world’s most valuable brand, according to an annual survey.

According to a study by valuation and strategy consultancy Brand Finance, the monetary value of Google’s brand rose by 24 percent last year to $109.5 billion, propelling it to the top spot for the first time since 2011. Apple’s value fell from $145.9 billion in the previous year to $107.1 billion.

“[Google] remains largely unchallenged in its core search business, which is the mainstay of its advertising income,” Brand Finance wrote in its report.

The Global 500 10 most valuable brands are:

  1. Google
  2. Apple
  3. Amazon.com
  4. AT&T
  5. Microsoft
  6. Samsung
  7. Verizon
  8. Walmart
  9. Facebook
  10. ICBC

The top 10 most powerful brands are:

  1. Lego
  2. Google
  3. Nike
  4. Ferrari
  5. Visa
  6. Disney
  7. NBC
  8. PriceWaterhouseCoopers
  9. Johnson & Johnson
  10. McKinsey & Company

The report said that "Lego scores highly on a wide variety of BSI metrics such familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation."

Download the full report at http://brandirectory.com/league_tables/table/global-500-2017

KEYWORDS: brand security awareness Security Companies

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