Websites and Web applications are the most visible and vulnerable part of a company’s infrastructure so it’s no surprise that cybercriminals scan thousands of websites every hour in search of vulnerabilities. Today, 80 percent of website attacks are aimed at Web applications.

Unfortunately, when a security breach occurs, it’s not just consumer data that is compromised or a website that goes down. Consumer confidence and trust also falls, tarnishing a business’ reputation and ultimately affecting its bottom line. Consumers trust companies to be stewards of their information, not just prevent a breach. The loss of trust resulting from a security breach can translate into long-term declines in revenue that can – in some cases – exceed the financial hit a company experiences in the immediate aftermath of a security failure.