Finding Trends to Find New Business
The Security Industry Association’s Research Department has developed several products that can help companies in the electronic physical security industry decide where to focus their marketing and sales efforts.
This competitive intelligence, obviously, can give you a big advantage in the marketplace.
While both the Product Trends Dashboard and the Custom Research Engine are available only to SIA members, the association makes available much of its research to non-members. SIA’s 2009 United States Security Market Report and Economic Impact Study provides, in more than 300 pages, the most comprehensive picture available of the electronic security market in the U.S. commercial and institutional sectors and is available to anyone. SIA is developing a new Web-based product that will combine the extensive research of the market report with the real-time updates and user-friendliness of TRENDFINDER. This project, which could be available by late 2010, represents a major new venture for SIA and could have a profound impact on the way that electronic security companies conduct market research.