With the rise of geopolitical threats in recent years, organizations are finding the major impact that misinformation has had on making critical decisions in a time of crisis. International SOS has seen businesses of all sizes struggle with analyzing the slew of information that is available 24/7 during a time of a crisis, and using trusted sources to inform decisions in a timely manner, particularly for the health and security of employees and ensuring business continuity.
Misinformation poses several risks, including reputational damage, financial losses and even jeopardizing the security of an organization. More recently, we’ve seen this with the Israel-Hamas conflict, where disinformation continues to be spread online at rapid rates, and the spread of crisis-related misinformation is expected to only increase. As the conflict continues, actionable intelligence will play a critical role in making informed decisions and implementing effective measures.