When it comes to most digital initiatives, user experience is a primary focal point. Not only is user experience a critical element in the design process, it also remains pertinent as product evolution keeps pace with business scale. As online interactions have exponentially grown during the pandemic, it has become startlingly clear that seamless and secure user experiences (UX) are necessary for success.
By consistently improving usability, organizations can directly impact their customer satisfaction and increase the likelihood of usage in a crowded marketplace. The need for a high-quality customer experience remains true when it comes to security solutions, specifically identity management, which is the technology that enables the authentication and authorization of digital identities. Identity management is the only technology that sits at the front door of every user interaction, providing the opportunity to balance convenience, privacy, and security all in one. While this balance has been historically challenging, with businesses often forced to prioritize one over the other, the ever-evolving role of UX in security demonstrates that seamless user experience does not need to be a tradeoff for strong security, and vice versa.