It is time to balance the playing field when it comes to our personal data. As we all moved our lives online as a result of COVID-19, our average digital footprint increased by 55%. Companies hold more data on us today than ever before, and many of us are left in the dark on just where our personal, often sensitive, information lives. The daily headlines on data breaches and the mainstream attention in the form of documentaries like Netflix’s “The Great Hack” and “The Social Dilemma” have made clear to the public: it’s time we all do a data detox.
More consumers than ever before, believe that data ownership is a fundamental right.