The privacy right that matters most to consumers is cited in Chapter III of the EU General Data Protection Regulation (GDPR), in Section 2 (i) of the California Consumer Privacy Act (CCPA), and in Part 524 of the Health Insurance Portability and Accountability Act (HIPAA): the right for consumers to request and receive a copy of their own personal data.
For companies, data is their gold, and wise leadership understands this asset's value and does everything in their power to make sure data – especially consumer data – is kept secure. The rise of high-profile data breaches and the implementation of data privacy laws have raised awareness that businesses and institutions rely on consumer information. It is their information that is compromised in data breaches. And suddenly, the protection of personal data is now a huge deal for consumers, too.