Passing through a magnetometer checkpoint with his family at a Milwaukee Brewers baseball game, Adam Stockwell – then an agent with the U.S. Secret Service – was struck by how positive staff were at the security checkpoint and what a pleasant experience they made for fans out of a security screening.
“The country’s come quite a long way. Fans now expect security, and it made me feel good that I could take my wife and daughter to a baseball game, spend a couple hundred dollars, and feel safe about it,” says Stockwell, who is now Vice President of Security for the Milwaukee Bucks. In his new role, he applies that same philosophy of making security screening a positive part of the spectator sport experience: security personnel get customer service training from guest services staff, and he is working closely with developers who are constructing the Bucks’ new home – the Wisconsin Entertainment and Sports Center and its surrounding 30-acre district – to ensure visitor-friendly security is built in.