Amazon, Hallmark and Samsung top the U.S. RepTrak® 100 list of the most reputable companies among the American general public, according to the Reputation Institute.

The top 10 companies in the 2016 U.S. RepTrak® 100 are:

  1. Amazon
  2. Hallmark
  3. Samsung
  4. Kellogg Company
  5. Sony
  6. Johnson & Johnson
  7. Rolex
  8. Intel
  9. Netflix
  10. The Walt Disney Company

The RepTrak® System measures a company’s ability to deliver on stakeholder expectations on the seven key rational dimensions of reputation: products and services, innovation, workplace, governance, citizenship, leadership and performance. The U.S. RepTrak® 100 ranks the most reputable global companies based on more than 83,000 ratings collected in the first quarter of 2016 from members of the U.S. general public.

The study shows that the American general public believes that U.S.-based companies have stronger reputations than companies of international origin. In fact, 7 out of the top 10 companies are American, and the only foreign entities in the top tier of reputation are technology companies Sony and Samsung and watchmaker Rolex.

The 2016 U.S. RepTrak® 100 demonstrates that the most reputable companies among American consumers are continuing to strengthen their reputations and corporate brands. Each of the top 15 most reputable companies in the U.S. RepTrak® 100 earned an excellent Pulse score (>80). Only nine companies received an excellent score in 2015.

The full list is at