Study Reveals How Online Behavior Leaves Consumers Vulnerable to Identity Theft
- Approximately 65 percent of users do not set high privacy or security settings in their social media sites.
- Approximately 40 percent of all respondents share their physical home address through social media applications. Surprisingly, people who have been victims of identity theft are just as likely to be lax in securing their personal information online.
- More than 60 percent of users are either not confident or unsure of their social media provider's ability to protect their identity
- Approximately 44 percent of individuals said if they discovered that a social media provider did not adequately protect their privacy or security, they would continue to use the site
- Nearly 60 percent of respondents are either not confident or unsure that their network of social media friends only includes people they know and can trust
- Minimize risk to protect valuable information - One alarming study result showed that while consumers recognize the importance of online privacy and security, most are not taking important protective measures to help guard their personal information.
- Approximately 65 percent of users do not use a high privacy or security setting.