The rise of social engineering attacks such as phishing, as well as new technology such as artificial intelligence, has led to a lack of trust in organizations. Consumers want to know that their personal information is safe, meaning they might pull away from organizations they deem untrustworthy.
ISACA released the results of its digital trust survey. Digital trust, as defined by ISACA, “is the confidence in the integrity of the relationships, interactions and transactions among providers and consumers within an associated digital ecosystem.” The report talks about the various times in which consumers have to decide to trust an organization, including: