There is strong industry agreement that the recent wave of increased consumer security and privacy protections is a terrific idea. Empowering folks to prevent intrusive tracking of their online activity is a positive development, and it’s proof that some of the largest companies are finally starting to respect end users’ data and digital experience.
However, one of the unintended consequences of these newfound protections is how the changes to common identification methods, such as cookie tracking and device fingerprinting, can skew the success rate of some of the most commonly accepted and adopted security software and tools - one being bot mitigation.