In today’s fluctuating retail environment, meeting shoppers’ growing expectations isn’t enough. Retailers must stay ahead of them.
Today’s consumers are empowered and connected like never before. In the wake of the pandemic, retailers and shoppers alike were forced to make the leap to digital. A Google survey found that by mid-year 2020, 50% of consumers tried new shopping services for the first time; more than one-quarter shopped online for things they previously purchased in-store; and more than half said their interest was piqued by curbside pickup.