As snow piles deeper and the winter weather grows harsh across much of the Midwest and Northeast, Pensacola is reminding cyber workers (and their employers) that relief can be found down south. A new series of social media ads from Pensacola, Florida presents images of the region’s emerald waters and sugar-white sands, but officials say that’s only the beginning of what the area has to offer information security professionals.
“The ads are designed to start conversations – among coworkers, family members, and cybersecurity company executives,” said Scott Luth, CEO of FloridaWest Economic Development Alliance. “The next step is to get them here so that they can experience our quality of life firsthand and start considering doing their current job remotely, finding a new job with one of our many cybersecurity employers, or in some cases, moving their company here.”