Today’s customers rarely bat an eye when they receive a security alert from a company with which they do business. That’s because large tech companies have baked identity confirmation and notifications of suspicious activities into their everyday user experiences. Credit card companies routinely flag transactions that appear outside of a person’s standard spending patterns or geography. The biggest online platforms notify users when someone has logged into their account from an unknown device or location. But this technology is still rarely available to most businesses outside of the tech titans and Fortune 500.
Customer alerts represent a tremendous value to the customer. They build trust, loyalty, and goodwill while demonstrating that customers’ security is a priority. In the age of data breaches, stolen identities, and other personal information vulnerabilities, strong cybersecurity protections should be a ubiquitous part of the online experience.