In a recent study, respondents say that mobile technology enables them to optimize inventory planning and management (96 percent) and point-of-sale (96 percent), personalize the customer experience (96 percent), as well as boost employee productivity and motivation (95 percent). The majority of respondents also claimed that mobile technology makes their retail brand more competitive and drives increased revenue by streamlining the sales process (both 91 percent). Half of respondents (50 percent) report that customer satisfaction has improved significantly after deploying devices.
Mobile technology plays a great role in retail environment and will continue to do so in the future. In the same study, almost 100 percent of respondents said they plan to increase mobile technology use in the future and already are offering or planning to offer company-issued mobile devices for staff use (95 percent), point-of-sale systems (95 percent), connections between physical and online shops (93 percent) and shared devices (90 percent).