New Research Says Most Retailers Have Implemented Mobile Technology In-Store
New research from Jamf has found that IT decision makers surveyed (99%) say that their retail store(s) have implemented at least one mobile technology in store, highlighting the potential for technology to transform the shopping experience.
Respondents confirm that mobile technology enables them to optimize inventory planning and management (96%) and point-of-sale (96%), personalize the customer experience (96%), as well as boost employee productivity and motivation (95%). In fact, the majority of respondents confirmed that mobile technology makes their retail brand more competitive and/or drives increased revenue by streamlining the sales process (both 91%). Half of respondents (50%) also report that customer satisfaction has improved significantly after deploying devices.
Mobile technology will likely play an even greater role in a future retail environment. Nearly all respondents (rounded to 100%) plan to increase mobile technology use in the future and already are offering, or plan to offer company-issued mobile devices for staff use (95%), point-of-sale systems (95%), connections between physical and online shops (93%), fixed interactive screens in store (94%) and shared devices (90%).