Most Americans Continue to Get News on Social Media
About two-thirds of American adults (68%) say they at least occasionally get news on social media, about the same share as at this time in 2017, according to a new Pew Research Center survey.
Republicans are more negative about the news they see on social media than Democrats, according to the study. Among Republican social media news consumers, 72% say they expect the news they see there to be inaccurate, compared with 46% of Democrats and 52% of independents. And while 42% of those Democrats who get news on social media say it has helped their understanding of current events, fewer Republicans (24%) say the same. Even among those Americans who say they prefer to get news on social media over other platforms (such as print, TV or radio), a substantial portion (42%) express this skepticism.
Asked what they like about the news experience on social media, more Americans mention ease of use than content. “Convenience” is by far the most commonly mentioned benefit, (21%), while 8% say they most enjoy the interactions with other people. Fewer social media news consumers say they most like the diversity of the sources available (3%), or the ability to tailor the content they see (2%), the study says.
About two-thirds of U.S. adults (68%) get news on social media sites, about the same as the portion that did so in 2017 (67%). One-in-five get news there often, according to the study.
Facebook is still far and away the site Americans most commonly use for news, with little change since 2017. About four-in-ten Americans (43%) get news on Facebook. The next most commonly used site for news is YouTube, with 21% getting news there, followed by Twitter at 12%. Smaller portions of Americans (8% or fewer) get news from other social networks like Instagram, LinkedIn or Snapchat.
The prominence of each social media site in the news ecosystem depends on two factors: its overall popularity and the extent to which people see news on the site, according to the study.
Reddit, Twitter and Facebook stand out as the sites where the highest portion of users are exposed to news – 67% of Facebook’s users get news there, as do 71% of Twitter’s users and 73% of Reddit users. However, because Facebook’s overall user base is much larger than those of Twitter or Reddit, far more Americans overall get news on Facebook than on the other two sites.
The other sites studied – including YouTube, Tumblr, Instagram, LinkedIn, Snapchat and WhatsApp – have less of a news focus among their user base. Fewer than half of each site’s users get news on each platform. Still both YouTube and LinkedIn saw these portions rise over the past year, the study says.
Nearly four-in-ten YouTube users (38%) say they get news on YouTube, slightly higher than the 32% of users who did so last year. And 30% of LinkedIn users get news there, up from 23% in 2017.
Social media sites’ news consumers can look vastly different in terms of their demographic makeup. For example, the majority of news consumers on Instagram are nonwhite. Three-quarters of Snapchat’s news consumers are ages 18 to 29, more than any other site. And LinkedIn, Twitter and Reddit’s news consumers are more likely to have bachelor’s degrees – 61% of LinkedIn’s news consumers do, as do 46% of Reddit’s news consumers and 41% of Twitter’s news consumers.
Even though social media news consumers have concerns about the accuracy of the information there, they also cite some benefits of getting news on social media, which may help explain why getting news on the platform is still so common, the study says.
The most commonly named positive thing about getting news on social media is convenience – 21% say this is what they liked most, with responses such as “It’s very accessible,” “It’s available at the touch of a button” and “I don’t have to go looking for it.”
Respondents also say they like the interpersonal element: 8% of social media news consumers say they enjoy interacting with others – whether through discussing the news, sharing news with friends and family, or seeing what others’ opinions are. Speed and timeliness are also mentioned as positive aspects of getting news on social media – 7% say they like how quick it is to get news on social media, and 6% say they like that news there is up to date, with descriptions like “up to the minute” or “the most current.”
About a third (36%) of the people who get news on social media say it has helped them better understand current events, the study says. Nearly half (48%) say it doesn’t have much of an effect on their understanding, and 15% say that news on social media has made them more confused about current events, the study says.
Among those who get news on social media, Republicans are less positive than Democrats and independents about how news there influences their understanding of the world around them: About a quarter (24%) say that social media news helps them better understand current events, compared with 42% of Democrats and 40% of independents.
Age is also a factor in the way people view the role of social media, the study says. Younger social media news consumers are more likely to say it has impacted their learning for the better. About half of social media news consumers ages 18 to 29 (48%) say news on social media makes them better informed, compared with 37% of those 30 to 49, 28% of those 50 to 64, and 27% of those 65 and older.